
Little Wins, Big Laughs
Brand Activation · 2026
A comedy gig for grown-ups while their kids had supervised playtime courtesy of Lego Duplo, delivered end-to-end from creative through production.
Client
Lego Duplo x Peanut
Partner
Via Smarts PR
Sector
Brand Activation
Venue
Royal Exchange Theatre, Manchester
Services
Creative, venue sourcing, technical production, branding and H&S
When Smarts PR brought us a concept for a comedy gig for grown-ups while their kids had supervised playtime courtesy of Lego Duplo, we were all in (and not just because we LOVE Lego). We managed the end-to-end delivery of the event from creative through production, bringing in the right experts at the right time to build a bricking awesome experience.
Speaking of bricks, we paid particularly close attention to venue sourcing, as well as technical production, health and safety and safeguarding, to make sure your mini-audience members were safe and happy, so mums and dads could let loose.

15+
VENUES APPROACHED
40+
KIDS ENTERTAINED
7,000+
TICKET BALLOT APPLICANTS
Gallery


