OMEGA Photobooth Activation
Brand Activation · 2026
The photobooth activation inside OMEGA House during the Winter Olympics: a two-week invitation-only retreat inside the Galleria Vittorio Emanuele II, hosting celebrities and Olympic medallists throughout.
Client
OMEGA
Partner
Identity
Sector
Brand Activation
Venue
Galleria Vittorio Emanuele II, Milan
Services
Scenic fabrication, photo booth technology
We partnered with Identity and ran the photobooth activation inside OMEGA House during the Winter Olympics, a two-week invitation-only retreat inside the Galleria Vittorio Emanuele II hosting celebrities and Olympic medallists throughout.
Our responsibilities ran from scenic fabrication and rigging equipment into a protected historic building, to designing branded overlays and effects tied to OMEGA's product launches, reworked nightly for gala openings and alpine-glamour evenings.
3WKS
APPROVAL TO DELIVERY
500+
INTERACTIONS